Edy's Double Fudge Brownie Ice Cream, Butterfingers, and their Swiss pedigree notwithstanding, Nestlé is not my favorite company. They drain Florida's aquifer and sell our water out of state, while we suffer water restrictions and salt-water intrusion problems. (Not that they're the only ones.) They aggressively promote their infant formula in impoverished countries, where babies especially need the benefits of breast milk, and where improperly-prepared formula can be deadly. They market sugar and chocolate to toddlers:
(I found this on the grocery shelves on a visit to Switzerland. If you click on the picture to enlarge it, you'll see it is intended for children ages one to three.)
I guess if they're criticized for selling baby formula to the poor, we shouldn't complain if they turn their marketing skills toward the rich. Still, Nestlé's attempt to bring their fabulously successful and oh-so-trendy capsule coffee system to the baby bottle set strikes me as over the top. As my Swiss informant explained: Capsule coffee machines are all the rage here and if you have a Nestlé machine you're in the top of coolness. Now you can get one for your baby, only it serves formula not coffee.
Yes! It's safe, it's foolproof, it's BabyNes!
BabyNes is the world’s first comprehensive nutrition system for infants and toddlers, and is based on Nestlé’s latest scientific achievements in baby nutrition and systems technology. With BabyNes, Nestlé builds on its unmatched expertise in baby nutrition gained over 145 years since the invention of Farine Lactée by Henri Nestlé.
Ahem. The world's first comprehensive nutrition system for infants and toddlers is actually as old as mammals....
BabyNes offers single-serve formulas for infants and young children up to the age of three years. The composition of the six consecutive formulas meets the evolving nutritional needs in the first three years of life: four formulas in the first year, and one formula for each of the following two years. The customised composition of these products is tailored to suit the growth pattern in early life and the baby’s changing nutritional needs, while taking into account the steady introduction of solid food into the infant’s diet.
The single-serve portions are sealed in capsules, used in the proprietary BabyNes machine, which recognises each capsule and prepares the bottle with precisely the right dosage and temperature, at the push of a button, in less than one minute. The BabyNes machine combines state-of-the-art technology with the utmost safety and convenience, and ensures a hygienic, quick and easy bottle preparation.
Best of all, it's supercool! (Even cooler because the demonstration is in French.)
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Category Children & Family Issues
