Check out the first three minutes of this How to Cook That video for some depressing news from Switzerland. Toblerone isn't Toblerone anymore!
First of all, hooray for Switzerland for being very picky about where and how "Swiss" products are made. America's labelling rules in this matter are much too weak, which has resulted in products that are cheaper, yes, but also made with inferior ingredients and in countries that do not have the same safety standards we have come to expect. Mind you, I'm strongly in favor of food freedom, especially with regard to individual choices and small enterprises. (It's absurd that in the Free State of Florida dairy farmers can't sell raw milk for people to drink but have to label it as "for pet consumption only." It's even more absurd that the Commonwealth of Pennsylvania—in the name of health and safety—is persecuting independent Amish farmers, who have been safely feeding themselves and others for centuries. But that's a story for another time.) However, if we are to be free to make our own food choices, honest and clear labelling is essential.
I trust the Swiss to maintain their high standards even if they now make some of their Toblerone in Slovakia, and the ingredients don't all come from Switzerland, but I can't help being disappointed. Maybe they should make two versions, "Classic Toblerone," all Swiss (except the cocoa beans), and the other "New Toblerone," and see how it flies. We know what happened with Coke! But Coke messed with the basic recipe, and I believe Toberone is not doing that.
I'd be happy to volunteer for taste-testing.
