We bought some luggage today. Amongst the choices, we found an American Tourister set that would do the job, but decided to look a bit further. Then we found some Swiss luggage that made my heart sing. It was billed as being made by the same people who make the Swiss Army knife, was an arresting red color easy to spot on an airport carousel, and was marked with a Swiss cross emblem. Besides, it was Swiss! Must be good, right? It was also more than twice the price of the other set, another supposed indicator of quailty.
After further investigation, we went for the lower cost, because there was no convincing evidence that the construction was any less durable, even if it did lack the je ne sais quoi factor. We would have happily paid the additional money, however, had the luggage really been made in Switzerland. But no, both the Swiss Army bags and the American Tourister were...made in China.