Lift Up Your Hearts!

The 4-Hour Workweek:  Escape 9 - 5, Live Anywhere, and Join the New Rich, by Timothy Ferriss (Crown Publishers, New York, 2007)

I discovered this proverb recently, and it goes well with my own, "The wise man recognizes truth in the words of his enemies," which I use to remind myself that there may be much to learn from people with whom I disagree, even on critical issues.

Janet found Tim Ferriss online.  I found some of his ideas familiar—I think I read something about him, or watched someone's posted YouTube video from him...or something.  (This is the problem with information glut.  I used to be able to tell you, not only the book where I found certain information, but often the section of the page.  No more.  Did I read it in a book?  On a blog?  See it on YouTube?  Hear it on the radio?  I have no idea.)

Ferris may be the polar opposite of the denizens of the Front Porch Republic, and thus a good balancing viewpoint for me.  The FPR values localism, meaningful work, community, neighborhoods, and staying put. Ferriss not only thinks outside the box, he has no box.  His "work" is impersonal, mostly outsourced, and of value to him only for funding his dreams. The world is his home.  No tourist he:  he can put three months' intense work into learning a new language, plunk himself down in the middle of a foreign city, find a cheap apartment, and totally immerse himself in the local culture for three weeks, three months, or three years, all the while maintaining his business seamlessly.  If I find his attitude towards work and his lack of roots disturbing, I find his love of other places, languages, and cultures admirable.

Ferriss has looked at the "traditional" view of working long, hard, and faithfully at a job while saving money so one can finally enjoy life at retirement, and shouted a resounding "No!"  It's hard to blame him, given that advancement and security are no longer the rewards of faithful service, the work-week has stretched from 40 hours to 60 or 80, and savings can be wiped out in an instant.  His suggestion is not to retire at all, but to organize one's life to fund frequent "mini-retirements" throughout life.  One of the differences between those he calls the New Rich and those stuck in the old way of thinking is that the latter want to be able to buy all the they want to have, while the New Rich want to be able to do all the things they want to do and be all the things they want to be.

Ideas fly from Tim Ferriss like popcorn from a popper with the lid off.  (Is that analogy still viable in these days of microwave popcorn?)  Even if you don't want to outsource your everyday life to India, I think you'll enjoy these excerpts.

Some people remain convinced that just a bit more money will make things right.  Their goals are arbitrary moving targets:  $300,000 in the bank, $1,000,000 in the  portfolio, $100,000 a year instead of $50,000, etc.  Julie's goal made intrinsic sense:  come back with the same number of children she had left with.

She reclined in her seat and glanced across the aisle past her sleeping husband, Marc, counting as she had done thousands of times—one, two, three.  So far so good.  In 12 hours, they would all be back in Paris, safe and sound.  That was assuming the plane from New Caledonia held together, of course.

New Caledonia?

Nestled in the tropics of the Coral Sea, New Caledonia was a French territory and where Julie and Marc had just sold the sailboat that took them 15,000 miles around the world....All said and done, their 15-month exploration of the globe, from the gondola-rich waterways of Venice to the tribal shores of Polynesia, had cost between $18, 000 and $19,000.  Less than rent and baguettes in Paris....

The trip had been a dream for almost two decades, relegated to the back of the line behind an ever-growing list of responsibilities.  Each passing moment brought a new list of reasons for putting it off.  One day, Julie realized that if she didn't do it now, she would never do it....

One year of preparation and one 30-day trial run with her husband later, they set sail on the trip of a lifetime.  Julie realized almost as soon as the anchor lifted that, far from being a reason not to travel and seek adventure, children are perhaps the best reason of all to do both.

Pre-trip, her three little boys  had fought like banshees at the drop of a hat.  In the process of learning to coexist in a floating bedroom, they learned patience, as much for themselves as for the sanity of their parents.  Pre-trip, books were about as appealing as eating sand.  Given the alternative of staring at a wall on the open sea, all three learned to love books.  Pulling them out of school for one academic year and exposing them to new environments had proven to be the best investment in their education to date.

Now sitting in the plane, Julie looked out at the clouds as the wing cut past them, already thinking of their next plans:  to find a place in the mountains and ski all year long, using income from a sail-rigging workshop to fund the slopes and more travel.

Dreamlining.  That's what Ferriss calls his version of setting and achieving goals. 

For all their [complaining] about what's holding them back, most people have a lot of trouble coming up with the defined dreams they're being held from.

He includes a number of questions designed to help you clarify your desires and determine the cost of actually accomplishing them.  The whole procedure is a lot of work, but a quick take-away is that if you stare down both your desires and your fears, it may cost a lot less than you think to fulfill your dreams. I'm convinced that he's onto something here, especially on a smaller scale.  How often do we defer trips or purchases or projects that would make our lives (or someone else's) more delightful, because we've never clearly defined the issue and determined the cost?  We'll curse a recalcitrant piece of equipment for months, then curse ourselves when we finally get around to fixing it and discover the solution was a $5 part and 20 minutes of work.  Often my unexamined mental image of how much something will cost (in money, time, or effort) is vastly inaccurate.  For years I put off scanning my father's journals because I couldn't imagine finding time for such a mammoth job—and suffered much fear that fire or flood would destroy the only copy of this family treasure.  When I finally sat down and did the calculations, I discovered that by setting aside a manageable half hour a day for the project I could complete it in just eight months.  And I did.

Speaking of fear, Ferriss names it as a major culprit holding us back, and urges us not to allow our fears to remain amorphous.  Define them clearly (as Yoda said, "Named must your fear be before banish it you can"), consider worst-case scenarios and how you might recover from them, deterimine the possibilities of positive outcomes, and do a risk/benefit analysis, not forgetting to include the costs of not taking action.

Usually, what we most fear doing is what we most need to do.  That phone call, that conversation, whatever the action might be—it is fear of the unknown that prevents us from doing what we need to do.  Define the worst case, accept it, and do it.....What we fear doing most is usually what we most need to do.

Jean-Marc Hachey landed in West Africa as a volunteer, with high hopes of lending a helping hand....He arrived in Ghana in the early 1980s, in the middle of a coup d'etat, at the peak of hyperinflation, and just in time for the worst drought in a decade....  He had also missed the memo.  The national menu had changed, and they were out of luxuries like bread and clean water.  He would be surviving for four months on a slushlike concoction of corn meal and spinach....

Jean-Mark had passed the point of no return, but it didn't matter.  After two weeks of adjusting to the breakfast, lunch, and dinner...he had no desire to escape.  The most basic of foods and good friends proved to be the only real necessities, and what would seem like a disaster from the outside was the most life-affirming epiphany he'd ever experienced:  The worst really wasn't that bad.  To enjoy life, you don't need fancy nonsense, but you do need to control your time and realize that most things just aren't as serious as you make them out to be.  Now 48, Jean-Marc lives in a nice home in Ontario, but could live without it.  He has cash, but could fall into poverty tomorrow and it wouldn't matter.  Some of his fondest memories still include nothing but friends and gruel.

The 80/20 Principle:  80% of the results come from 20% of the effort and time.  Applying this analysis to his business was life-changing, and it applies to much more than business.

Out of more than 120 wholesale customers, a mere 5 were bringing in 95% of the revenue.  I was spending 98% of my time chasing the remainder, as the aforementioned 5 ordered regularly without any follow-up calls, persuasion, or cajoling....All, and I mean 100%, of my problems and complaints came from this unproductive majority, with the exception of two large customers who were simply world-class experts of the "here is the fire I started, now you put it out" approach to business.  I put all of these unproductive customers on passive mode:  If they ordered, great--let them fax in the order.  If not, I would do absolutely no chasing:  no phone calls, no e-mail, nothing.

That left the two larger customers to deal with, who were professional ball breakers but contributed about 10% to the bottom line at the time.  You'll always have a few of these, and it is a quandary that causes all sorts of problems, not the least of which is self-hatred and depression.  Up to that point, I had taken their browbeating, insults, time-consuming arguments, and tirades as a cost of doing business.  I realized...that these two people were the source of nearly al my unhappiness and anger throughout the day, and it usually spilled over into my personal time....I finally concluded the obvious:  The effect on my self-esteem and state of mind just wasn't worth the financial gain....The customers are always right, aren't they?  Part of doing business, right?  ["No," rather more rudely put, followed by an explanation of how he "fired" these customers, one of which he lost and the other of which changed his behavior and remained.]

I then identified the common characteristics of my top-five customers and secured three or so similarly profiled buyers in the following week.  Remember, more customers is not automatically more income.  More customers is not the goal and often translates into 90% more housekeeping and a paltry 1-3% increase in income....I duplicated my strengths, in this case my top producers, and focused on increasing the size and frequency of their orders.  The end result?  I went from chasing and appeasing 120 customers to simply receiving large orders from 8, with absolutely no pleading phone calls or e-mail haranguing.  My monthly income [doubled] in four weeks and my weekly hours immediately dropped form over 80 to approximately 15.  Mot important, I was happy with myself and felt both optimistic and liberated for the first time in over two years."

Parkinson's Law:  Work expands so as to fill the time available for its completion.

[A] task will swell in (perceived) importance and complexity in relation to the time allotted for its completion.  It is the magic of the imminent deadline.  If I give you 24 hours to complete a project, the time pressure forces you to focus on execution, and you have no choice but to do only the bare essentials.  If I give you a week to complete the same task, it's six days of making a mountain out of a molehill.  If I give you two months...it becomes a mental monster.  The end product of the shorter deadline is almost inevitably of equal or higher quality due to greater focus.

The best solution is to use both [laws] together:  Identify the few critical tasks that contribute most...and schedule them with very short and clear deadlines.

No multitasking allowed.

You should have, at most, two primary goals or tasks per day.  Do them separately from start to finish without distraction.  Divided attention will result in more frequent interruptions, lapses in concentration, poorer net results, and less gratification.

Okay, so I really fail at that one.  It may work for some jobs, and I acknowledge I multitask too much, but I defy any parent to do a good job following the letter of this law.

Battling information glut.  What information consumes is rather obvious:  it consumes the attention of its recipients.  (Herbert Simon)

[Develop] an uncanny ability to be selectively ignorant....It is imperative that you learn to ignore or redirect all information and interruptions that are irrelevant, unimportant, or unactionable.  Most are all three.  The first step is to develop and maintain a low-information diet.  Just as modern man consumes both too many calories and calories of no nutritional value, information workers eat data both in excess and from the wrong sources.

[E]-mail...is the greatest single interruption in the modern world.  Check e-mail twice per day, once...just prior to lunch, and again at 4:00 p.m.  Never check e-mail first thing in the morning.  Instead, complete your most important task before 11:00 a.m.

This obviously won't work for Lime Daley.  Ferriss makes it work for his business (indeed, he checks e-mail only once a week) by outsourcing the work, and that is not the Lime Daley way.  But I know I don't need to check e-mail nearly as often as I do (nor blogs, for that matter), and I have already benefitted from the small steps I've taken to tame the beast.  Not going online first thing in the morning is liberating!

To live is to learn.

Though you can upgrade your brain domestically, raveling and relocating provides unique conditions that make progress much faster.  The different surroundings act as a counterpoint and mirror for your own prejudices, making weaknesses that much easier to fix.  I rarely travel somewhere without deciding first how I'll obsess on a specific skill...I tend to focus on language acquisition and one kinesthetic skill.  [Sports are especially good because you don't need superior language skills, but he recommends dancing, hiking, chess, or almost anything that encourages interaction with the community in which you've chosen to live.]

Language learning deserves special mention.  It is, bar none, the best thing you can do to hone clear thinking.  Quite aside from the fact that it is impossible to understand a culture without understanding its language, acquiring a new language makes you aware of your own language:  your own thoughts.  The benefits of becoming fluent in a foreign tongue are as underestimated as the difficulty is overestimated.  Thousands of theoretical linguists will disagree but I know from research and personal experimentation with more than a dozen languages that (1) adults can learn languages much faster than children when constant 9-5 work is removed and that (2) it is possible to become conversationally fluent in any language in six months or less.  At four hours per day, six months can be whittled down to less than three months....I learned six languages after failing Spanish in high school, and you can do the same with the right tools.

Do I recommend The 4-Hour Workweek?  Yes.  Now that I've read it from the library, will I buy it?  Probably not.  There's a lot in there of little interest to me, business practices and tricks that leave me feeling a little queasy.  (Although I'll admit I learned a thing or two about Google ads and pay-per-click.)  But even though it contributes to the information overload Ferriss decries, I say it's worth a quick reading, borrowing if you can, buying if you can't.  (It's only $13 on Amazon.)  There are definitely ideas worth wrestling with.  You can also check out the website.