A friend of a friend of a friend on Facebook posted an interesting and perceptive analysis of the election based on Maslow's hierarchy of needs. It's a public post, so you should be able to see it here. It may be somewhat simplistic for explaining a complex phenomenon, but I believe he has hit upon an important truth, the same truth that Christian missionaries found when they tried to address spiritual issues before basic material needs.
I've made my own, definitely simplistic, summary of the idea into a graphic.
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