Lift Up Your Hearts!

So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love by Cal Newport (Business Plus, 2012)

I can't resist a Cal Newport book. My first was How to Be a High School Superstar (published 2010), then Digital Minimalism (2019) then Deep Work (2016). If the advice in any of them is out of date, I haven't noticed anything major.

So Good They Can't Ignore You is—like the others—both strong and weak but filled with interesting ideas that are contrary to much conventional wisdom. This time Newport tackles the "follow your passion" philosophy of choosing a career that was popular when the book was written. I don't think the appeal of that idea has lessened, despite the great number of college graduates who thought they were doing just that but ended up with unmanageable debt and a job at Starbuck's.

Much of his thesis is just what used to be called common sense: The work you choose doesn't matter nearly as much as how you approach it; focus on what you can offer the world rather than what the world can offer you; work hard; cultivate excellence. If that sounds boring and Puritanical, read the book to find out how it turns out to be the secret to having a career that's enjoyable and personally fulfilling. Newport fleshes out the ideas nicely, if sometimes a bit too repetitively, with explanation, analysis, and real-world examples.

As with Newport's other books, this one is business-oriented, making it hard to apply directly to non-business careers like homemaking and rearing a family. In fact, part of me wonders if it's possible to do what's necessary to achieve the skills he expects without neglecting other important parts of life. However, it must be noted that the really intense effort he recommends works best when one is young, and leads to far more autonomy and flexibility than standard career paths. It is good for a man to bear the yoke in his youth.

At present, the Kindle version of So Good They Can't Ignore You is currently on sale for $3.99. It's well worth the investment of your time and money, or a visit to your local library.