My airplane dinner was very good, as airplane dinners go, so I don't mean to complain. But I couldn't help noticing that the first ingredient on a wedge of cheese labeled "Swiss cheese" was cheddar. Swiss cheese was there, too, several items later—after water. What's particularly odd is that of all the amazing cheeses readily available here in Switzerland, chedder is not one of them.
And then there was this bottle of Alpine Spring water, "bottled at the source"...
... in Tennessee.
As I sit here, typing away at the edge of the Alps themselves, I can assure you beyond a shadow of a doubt that they are nowhere near Tennessee.
If our laws concerning product labelling allow this, why should I trust any label at all?