My airplane dinner was very good, as airplane dinners go, so I don't mean to complain. But I couldn't help noticing that the first ingredient on a wedge of cheese labeled "Swiss cheese" was cheddar. Swiss cheese was there, too, several items later—after water. What's particularly odd is that of all the amazing cheeses readily available here in Switzerland, chedder is not one of them.
And then there was this bottle of Alpine Spring water, "bottled at the source"...
... in Tennessee.
As I sit here, typing away at the edge of the Alps themselves, I can assure you beyond a shadow of a doubt that they are nowhere near Tennessee.
If our laws concerning product labelling allow this, why should I trust any label at all?
There's a brand of juices available in stores here called "Tastes of Africa." It's imported from Singapore!
Weasel word alert: According to Webster's, alpine-as-an-adjective's first meaning is "of, relating to, or resembling the Alps or any mountains." And it does look like Benton, TN is at the foot of some mountains.
Well, okay. It's true that they talk about "alpine flowers" in the Rockies, so I suppose this is something similar. But it seems particularly disingenuous when you're on your way to Switzerland.
