This is my 100th blog post for this year, and I think it fitting to dedicate it to promoting another blog, just five months old but very promising: Blue Ocean Families.
Inspired by the business concept of Blue Ocean Strategy, the Blue Ocean Families team seeks to answer the question, How can we leave this frantic modern life and carve out a peaceful blue ocean for our families?
Blue Ocean Strategy: Don’t beat the competition, make it irrelevant.
The creators of Blue Ocean Strategy illustrate their idea by envisioning traditional markets as a bloody red ocean of cut-throat competition. They propose that businesses should leave this deadly environment and carve out untapped market space (i.e. a customer base nobody else is reaching). They call this unique market space a blue ocean and explain how to create one in any industry.
Blue Ocean Families: Turn the competition into community.
The red ocean is where we try to keep up with the Joneses and fight the mommy wars. A blue ocean family doesn’t follow the status quo, but celebrates and develops its uniqueness while living in community with other families.
Here are five of my favorite posts:
(It was hard to pick just five, but then I am biased. I suppose that in the interest of full disclosure, I should mention that the founder and primary author of Blue Ocean Families is my daughter. But that would be bragging.)
Picture the Blue Ocean. This peaceful haven is a place where just one family swims and where each family member can thrive. They have room and laughter, and time to explore and expand. They threaten no one because they chose to leave the Red Ocean and carve out space to make their very own Blue Ocean.
How do you create a Blue Ocean – a unique family culture – where each member has the freedom to thrive AND where success helps others rather than threatens them?
That’s the question I want to explore in this blog. It’s little more than a vision now, but if you find the idea intriguing, then please join me on my journey!